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DME Blog
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DME Supply Group Posting Page
Tuesday, August 12, 2014
Senior e-commerce use is booming. Consider these statistics:
  • 59% of online seniors have made an online purchase in the past three months
  • Seniors, 50+, spend over $7 billion annually
  • Adults 50+ account for 80% of all online luxury travel spending.
But why are seniors using the DME Supply Group to shop for medical equipment and supplies?
Because we offer a convenient and affordable shopping experience.

Our goal is simple:
Our goal is to conveniently provide our customers with a large selection of quality medical supplies at a discounted price. We want you to have the most positive online shopping experience. No games, just good service, quick shipping, fair prices, and no hassles.

Silver Surfers: Internet Usage Among Older Generations

The Internet isn’t just for tweens and young socialites. In fact, a large population of Internet users are 50 and older, utilizing the Web for social media, shopping and even education. Let’s take a look at why the stereotype of the not-so-tech-savvy Baby Boomer is more than faulty.

Stats and Facts

Senior Internet use (2000-2012) The number of adults 50+ who use the Internet has grown significantly in the past 12 years.
  • Percentage of Twitter users over 50 - Almost 1 in 5
  • Percentage of Americans 65+ who use the Internet - 53%
  • Of that 53%, 70% use it on a typical day.
  • Average amount of time Baby Boomers 47-65 spent on the Internet in 2012 - 27 hours per week
  • Percentage of seniors (65+) who own a desktop computer - 48%
  • Percentage of adults 50-64 who own a desktop computer - 63%

A Closer Look: Senior Social Media Use

Though the average age of the social media user is fairly young, a large percentage of social media profiles belong to adults 55 and over.
  • Adults 55+ who engage in social networking to communicate - 27.4 million
  • Online seniors who use social media - 1 in 3 (This is a big difference from 2009, where only 13% of online seniors were using social media.)
  • Percentage of online seniors who have a Facebook account - 49%
  • Percentage of Twitter users 50 and older - 18%

A Closer Look: Seniors Shopping Online

Maybe it’s because they have the most money of any age group, or maybe it’s because they like the convenience; whatever the reason, adults 50 and older constitute a majority of the online consumer population.
  • Percentage of online seniors who have made an online purchase in the past three months - 59%
  • Average annual amount spent online by adults aged 50+ - $7 billion
  • Adults 50+ account for 80% of all online luxury travel spending.

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by: DME Supply Group


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